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{"id":1060,"date":"2017-02-07T11:45:55","date_gmt":"2017-02-07T16:45:55","guid":{"rendered":"http:\/\/thepastpresented.com\/?p=1060"},"modified":"2017-03-01T10:20:29","modified_gmt":"2017-03-01T15:20:29","slug":"a-world-gone-by-advertisement-dumont-television","status":"publish","type":"post","link":"http:\/\/thepastpresented.com\/index.php\/2017\/02\/07\/a-world-gone-by-advertisement-dumont-television\/","title":{"rendered":"The Age of Advertising: Dumont Precision Electronics and Television (1946)"},"content":{"rendered":"<p><span style=\"font-size: 12pt; font-family: arial,helvetica,sans-serif;\">Here is another sign of &#8211; well, actually from,<em> &#8220;The Times&#8221;<\/em>.\u00a0 (<em>The New York Times<\/em>, that is, from 1946.)\u00a0 An advertisement for DuMont Televisions.<br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: arial,helvetica,sans-serif;\">Now, this was new.\u00a0 I&#8217;d heard of, seen, and viewed programs on, sets by RCA, Zenith, and Motorola.\u00a0 But, DuMont?\u00a0 What was DuMont?\u00a0 Who was Hildegarde?\u00a0 A little searching (see the excerpts below, from Wikipedia) reveals the answers&#8230;.<\/span><\/p>\n<p><a href=\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/230416_edited-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17 size-large\" src=\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/230416_edited-1-906x1024.jpg\" width=\"840\" height=\"949\" srcset=\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/230416_edited-1-906x1024.jpg 906w, http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/230416_edited-1-265x300.jpg 265w, http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/230416_edited-1-768x868.jpg 768w, http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/230416_edited-1-1200x1357.jpg 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><span style=\"font-family: arial,helvetica,sans-serif; font-size: 12pt;\"><em>From Wikipedia<\/em>: &#8220;The DuMont Television Network &#8230; was one of the world&#8217;s pioneer commercial <a title=\"Television network\" href=\"https:\/\/en.wikipedia.org\/wiki\/Television_network\">television networks<\/a>, rivalling <a title=\"NBC\" href=\"https:\/\/en.wikipedia.org\/wiki\/NBC\">NBC<\/a> and <a title=\"CBS\" href=\"https:\/\/en.wikipedia.org\/wiki\/CBS\">CBS<\/a> for the distinction of being first overall in the United States. It began operation in 1946.<sup>\u00a0 <\/sup>It was owned by <a title=\"DuMont Laboratories\" href=\"https:\/\/en.wikipedia.org\/wiki\/DuMont_Laboratories\">DuMont Laboratories<\/a>, a television equipment and set manufacturer.\u00a0 The network was hindered by the prohibitive cost of <a title=\"Broadcasting\" href=\"https:\/\/en.wikipedia.org\/wiki\/Broadcasting\">broadcasting<\/a>, by regulations imposed by the <a title=\"Federal Communications Commission\" href=\"https:\/\/en.wikipedia.org\/wiki\/Federal_Communications_Commission\">Federal Communications Commission<\/a> (FCC) which restricted the company&#8217;s growth, and even by the company&#8217;s partner, <a title=\"Paramount Pictures\" href=\"https:\/\/en.wikipedia.org\/wiki\/Paramount_Pictures\">Paramount Pictures<\/a>.\u00a0 Despite several innovations in broadcasting and the creation of one of television&#8217;s biggest stars of the 1950s (<a title=\"Jackie Gleason\" href=\"https:\/\/en.wikipedia.org\/wiki\/Jackie_Gleason\">Jackie Gleason<\/a>), the network never found itself on solid financial ground.\u00a0 Forced to expand on <a title=\"Ultra high frequency\" href=\"https:\/\/en.wikipedia.org\/wiki\/Ultra_high_frequency\">UHF<\/a> channels during an era when UHF tuning was not yet a standard feature on television sets, DuMont fought an uphill battle for program clearances outside of their three owned-and-operated stations in New York, Washington, D.C., and Pittsburgh, finally ending network operations in 1956.&#8221;<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif; font-size: 12pt;\">&#8220;DuMont Laboratories was an American <a title=\"Television\" href=\"https:\/\/en.wikipedia.org\/wiki\/Television\">television<\/a> equipment manufacturer.\u00a0 The company was founded in 1931, in <a title=\"Upper Montclair, New Jersey\" href=\"https:\/\/en.wikipedia.org\/wiki\/Upper_Montclair,_New_Jersey\">Upper Montclair, New Jersey<\/a>, by inventor <a title=\"Allen B. DuMont\" href=\"https:\/\/en.wikipedia.org\/wiki\/Allen_B._DuMont\">Allen B. DuMont<\/a>.\u00a0 Among the company&#8217;s developments were durable <a title=\"Cathode ray tube\" href=\"https:\/\/en.wikipedia.org\/wiki\/Cathode_ray_tube\">cathode ray tubes<\/a> that would be used for TV. Another product was a DuMont invention, the <a title=\"Magic eye tube\" href=\"https:\/\/en.wikipedia.org\/wiki\/Magic_eye_tube\">magic eye tube<\/a>.&#8221;<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif; font-size: 12pt;\"><em>Hildegarde?<\/em>:\u00a0 &#8220;Hildegard Frieda Albertine Knef (28 December 1925\u00a0\u2013 1 February 2002) was a German actress, singer, and writer.\u00a0 She was billed in some English language films as Hildegard Neff or Hildegarde Neff.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is another sign of &#8211; well, actually from, &#8220;The Times&#8221;.\u00a0 (The New York Times, that is, from 1946.)\u00a0 An advertisement for DuMont Televisions. Now, this was new.\u00a0 I&#8217;d heard of, seen, and viewed programs on, sets by RCA, Zenith, and Motorola.\u00a0 But, DuMont?\u00a0 What was DuMont?\u00a0 Who was Hildegarde?\u00a0 A little searching (see the &hellip; <a href=\"http:\/\/thepastpresented.com\/index.php\/2017\/02\/07\/a-world-gone-by-advertisement-dumont-television\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Age of Advertising: Dumont Precision Electronics and Television (1946)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,2],"tags":[233,168,231,232],"class_list":["post-1060","post","type-post","status-publish","format-standard","hentry","category-advertising","category-art","category-technology","tag-dumont-laboratories","tag-dumont-precision-electronics-and-television","tag-dumont-television-network","tag-hildegarde-neff"],"_links":{"self":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":10,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1060\/revisions"}],"predecessor-version":[{"id":1543,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1060\/revisions\/1543"}],"wp:attachment":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/media?parent=1060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/categories?post=1060"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/tags?post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}