Though Coca-Cola used the image of a fighter pilot to promote their product, the advertisement carries no mention of – and implies no endorsement by – the Army Air Force.\u00a0 It’s the visual symbolism that counts.\u00a0 <\/span><\/p>\n Interestingly, given that the pilot is seated in a Razorback version of the P-47D Thunderbolt fighter plane and wearing “early” style two-piece goggles, perhaps the Coca-Cola company created this ad by using a stock publicity photo from earlier in the, war as a basis for the advertisement. \u00a0 <\/span><\/p>\n The Pepsi ad?\u00a0 Simple, and to-the-point.<\/span><\/p>\n They’re both still around.\u00a0 Many things change, but a few remain the same!<\/span><\/p>\n Here are dueling advertisements from 1945 for Coca-Cola, and, Pepsi (Cola), the former from The New York Times, and the latter from that same newspaper or (hmmm…?) The Philadelphia Inquirer. Though Coca-Cola used the image of a fighter pilot to promote their product, the advertisement carries no mention of – and implies no endorsement by … Continue reading The Age of Advertising: Competition! – Coca-Cola and Pepsi-Cola (World War Two)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,7],"tags":[244,245],"class_list":["post-1469","post","type-post","status-publish","format-standard","hentry","category-advertising","category-art","category-sociology","tag-coca-cola","tag-pepsi-cola"],"_links":{"self":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/comments?post=1469"}],"version-history":[{"count":6,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1469\/revisions"}],"predecessor-version":[{"id":1913,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1469\/revisions\/1913"}],"wp:attachment":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/media?parent=1469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/categories?post=1469"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/tags?post=1469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/1945_edited-1.jpg\")
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