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{"id":1736,"date":"2017-04-19T15:00:10","date_gmt":"2017-04-19T19:00:10","guid":{"rendered":"http:\/\/thepastpresented.com\/?p=1736"},"modified":"2017-04-20T10:11:51","modified_gmt":"2017-04-20T14:11:51","slug":"the-age-of-advertising-the-age-of-the-railroad-american-car-and-foundry-company","status":"publish","type":"post","link":"http:\/\/thepastpresented.com\/index.php\/2017\/04\/19\/the-age-of-advertising-the-age-of-the-railroad-american-car-and-foundry-company\/","title":{"rendered":"The Age of Advertising \/ The Age of the Railroad: American Car and Foundry Company (January 18, 1945)"},"content":{"rendered":"<p><span style=\"font-family: arial,helvetica,sans-serif;\">Here&#8217;s an advertisement from January 18, 1945 for a company that &#8211; refreshingly! &#8211; exists even today:\u00a0 American Car and Foundry.\u00a0 <\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">Formed and incorporated in Jew Jersey in 1899, the firm is located today in Milton, Pennsylvania.\u00a0 According to the Wikipedia entry, the manufacturing facility, &#8220;&#8230;is capable of manufacturing railcars and all related railcar components.\u00a0 The plant is capable of producing pressure vessels in sizes 18,000\u201361,000 gwc, including propane tanks, compressed gas storage, LPG storage, and all related components, including heads.\u00a0 The plant, covering 48 acres, provides 500,000 square feet of covered work area and seven miles of storage tracks.&#8221;\u00a0 <\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">(How nice to know that something physical is still manufactured in the United States!)<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">Regarding the advertisement itself, the illustration is a very nice example of graphic art.\u00a0 Every major product manufactured by the company is presented, from (primarily) railroad cars, to naval vessels, to shells or bombs, and (it looks like&#8230;) tires, with every manufactured item &#8220;leading&#8221; back to a point on a simplified map showing the location of its relevant manufacturing facility.\u00a0 Above all, the use of light and shadow is quite striking. \u00a0<\/span><\/p>\n<p><span style=\"font-family: arial,helvetica,sans-serif;\">The full text of the ad is presented below.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/1945-01-18-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-89 size-large\" src=\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/1945-01-18-2-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/1945-01-18-2-757x1024.jpg 757w, http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/1945-01-18-2-222x300.jpg 222w, http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/1945-01-18-2-768x1039.jpg 768w, http:\/\/thepastpresented.com\/wp-content\/uploads\/2016\/08\/1945-01-18-2-1200x1623.jpg 1200w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/a><span style=\"font-family: times new roman,times,serif;\"><strong>In the service of AMERICA \u2026 and its RAILROADS<\/strong><\/span><\/p>\n<p><span style=\"font-family: times new roman,times,serif;\">AWARE of the magnificent job American Railroads are doing, and aware too that THE WAR IS NOT YET OVER \u2013 A.C.F. pauses for an instant in its immense task of producing materials for our armed forces &#8211;\u00a0 Pauses to SALUTE THE RAILROADS, their men in maintenance, operations, and those who man the trains.\u00a0 They are truly a potent factor in the successful waging of war.<\/span><\/p>\n<p><span style=\"font-family: times new roman,times,serif;\">A.C.F., with sleeves rolled up, has well-laid plans for the future, for the wonder trains of tomorrow, and the facilities and \u201cknow how\u201d that will help American\u2019s Railroads attract and hold traffic.<\/span><\/p>\n<p><span style=\"font-family: times new roman,times,serif;\"><strong>IN WAR<\/strong> A.C.F. produces Combat Tanks, Shells, Bombs, Tractors, Landing Mats, Minesweepers, Net Tenders and many implements of War for our Army and Navy.<\/span><\/p>\n<p><span style=\"font-family: times new roman,times,serif;\"><strong>IN PEACE<\/strong> A.C.F. will again lead in Production of \u2013 Railway Passenger Cars, Streamliners, Freight Cars, Subway Cars, Mine Cars and a variety of other Products.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial,helvetica,sans-serif;\"><em><span style=\"font-family: times new roman,times,serif;\">Whatever A.C.F. Builds \u2013 It is Known to Build Well!<\/span><br \/>\n<\/em><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial,helvetica,sans-serif;\">References<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial,helvetica,sans-serif;\">ACF Industries, LLC, at <a href=\"http:\/\/acfindustries.com\/\" target=\"_blank\">http:\/\/acfindustries.com\/<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial,helvetica,sans-serif;\">American Car and Foundry, at <a href=\"https:\/\/en.wikipedia.org\/wiki\/American_Car_and_Foundry_Company\" target=\"_blank\">https:\/\/en.wikipedia.org\/wiki\/American_Car_and_Foundry_Company<\/a><\/span><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s an advertisement from January 18, 1945 for a company that &#8211; refreshingly! &#8211; exists even today:\u00a0 American Car and Foundry.\u00a0 Formed and incorporated in Jew Jersey in 1899, the firm is located today in Milton, Pennsylvania.\u00a0 According to the Wikipedia entry, the manufacturing facility, &#8220;&#8230;is capable of manufacturing railcars and all related railcar components.\u00a0 &hellip; <a href=\"http:\/\/thepastpresented.com\/index.php\/2017\/04\/19\/the-age-of-advertising-the-age-of-the-railroad-american-car-and-foundry-company\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Age of Advertising \/ The Age of the Railroad: American Car and Foundry Company (January 18, 1945)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,7,2],"tags":[298,286],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-advertising","category-art","category-sociology","category-technology","tag-acf-industries-llc","tag-american-car-and-foundry-company"],"_links":{"self":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":4,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"predecessor-version":[{"id":2105,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/1736\/revisions\/2105"}],"wp:attachment":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}