Technology changes, as does the world of business.
\n<\/span><\/p>\n

Some corporations are acquired by other enterprises.\u00a0 Some merge with competitors.\u00a0 Some, quickly or gradually, falter, and go out of business.
\n<\/span><\/p>\n

Neither the manufacturer – Philco Radio – nor the merchant – Davega Stores – from this New York Times<\/em> advertisement of December 21, 1941 (published two weeks after the Japanese attack on Pearl Harbor) still exist.<\/span><\/p>\n

But, it’s still s a most interesting advertisement.\u00a0 <\/span><\/p>\n

Notably, in the way that Philco’s advertising staff correctly anticipated that defense needs would limit the availability and selection of radios for the civilian market for the indeterminate future.<\/span><\/p>\n

Notably, in the way that prospective customers are advised to trade in their old radios, without specifying what, exactly, they’ll receive in exchange!<\/span><\/p>\n

Notably, in the way that a selling point of the “AC-DC Superheterodyne Radio” is the presence of 5 tubes<\/em>.\u00a0 (During the 1960s, hand-held, portable AM receivers which included transistors as components were dubbed “transistors”!\u00a0 A selling point!)<\/span><\/p>\n

As for Philco, the company was founded in 1892 as the Helois Electric Company, with the name “Philco” appearing in 1919.\u00a0 The company existed as such until 1961, when it was acquired by the Ford Motor Company.<\/span><\/p>\n

Davega stores were a New York metropolitan area chain that sold consumer durables, appliances, sporting goods, and apparel.\u00a0 The company was founded in 1879, expanded to 27 stores by 1954, and survived until April of 1963, when it declared bankruptcy.\u00a0 (Note that of the 27 stores listed below, all but 3 are located in the New York Metropolitan area.)<\/span><\/p>\n

The full text of the advertisement is presented below…<\/span><\/p>\n

<\/a>30 DAVEGA STORES<\/strong><\/span><\/p>\n

Buy Your Christmas<\/em><\/strong><\/span><\/p>\n

PHILCO RADIO NOW!<\/em><\/span><\/strong><\/span><\/p>\n

Shop early for complete selection and prompt delivery.\u00a0 Possible scarcity because of defense needs may limit later selection.<\/span><\/p>\n

AC-DC SUPERHETERODYNE<\/strong><\/span><\/p>\n

Full Vision Dial, Automatic Volume Control.\u00a0 Super-sensitive Speaker.\u00a0 5 Tubes and other features make this efficient, compact radio a tremendous value.<\/span><\/p>\n

Trade In Your Old Radio<\/em><\/span><\/p>\n\n\n\n\n

CHARGE-IT<\/span><\/strong><\/span><\/td>\n<\/tr>\n

Three easy monthly payments.\u00a0 Pay nothing until Jan. 15.\u00a0 No Credit Charge on this plan.<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n IMPORTANT<\/span><\/strong><\/span><\/td>\n<\/tr>\n Do not buy any Philco Radio with the serial number removed or mutilated, as this renders the factory guarantee null and void.<\/span><\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n 3-WAY Year-Round PORTABLE AC<\/u> DC<\/u><\/strong><\/span> \n SELF POWERED<\/strong><\/span><\/p>\n Smart, lightweight Philco portable for all-year-round use anywhere, indoors and outdoors!\u00a0 Case is covered in new cowhide graining with ivory piping.\u00a0 Real leather handle.<\/span><\/p>\n Trade In Your Old Radio<\/em><\/span><\/p>\n Downtown \u2013 15 Cortlandt St.<\/span> \n Downtown \u2013 63 Cortlandt St.<\/span> \n Near 13th St. 831 Broadway<\/span> \n Hotel Commodore \u2013 111 E. 42nd St.<\/span> \n Empire State Bldg. \u2013 18 W. 34th St.<\/span> \n Madison Square Garden \u2013 825 Eighth Ave.<\/span> \n Yorkville \u2013 148 E. 86th St.<\/span> \n 86th St. \u2013 2369 Broadway<\/span> \n Harlem \u2013 125 W. 125th St.<\/span> \n 180th St. \u2013 1383 St. Nicholas Ave.<\/span> \n Cor. 163rd St. 945 Southern Blvd.<\/span> \n Bronx \u2013 31 E. Fordham Rd.<\/span> \n 149th St. \u2013 2860 Third Ave.<\/span> \n Brooklyn (Boro Hall) \u2013 360 Fulton St.<\/span> \n Brooklyn \u2013 924 Flatbush Ave.<\/span> \n Brooklyn \u2013 1304 Kings Highway<\/span> \n Bay Ridge \u2013 3106 Fifth Ave.<\/span> \n Bensonhurst \u2013 2065 86th St.<\/span> \n Brownsville \u2013 1703 Pitkin Ave.<\/span> \n Jamaica \u2013 163-24 Jamaica Ave.<\/span> \n Astoria \u2013 31-55 Steinway St.<\/span> \n Flushing \u2013 39-11 Main St.<\/span> \n Hempstead \u2013 45 Main St.<\/span> \n White Plains \u2013 175 Main St.<\/span> \n Newark \u2013 80 Park Place (Military Park Bldg.)<\/span> \n Jersey City \u2013 30 Journal St.<\/span> \n Paterson \u2013 185 Main St.<\/span><\/p>\n ALL STORES OPEN EVENINGS<\/span><\/p>\n For further information about Philco Radio Write<\/span> \n Davega \u2013 76 9th Ave., N.Y.C., or Phone CHelsea 3-5255<\/span><\/p>\n References<\/em><\/span><\/p>\n Philco Radio<\/a> (at Philco Radio Forum)<\/span><\/p>\n Philco Radio<\/a> (General History)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Technology changes, as does the world of business. Some corporations are acquired by other enterprises.\u00a0 Some merge with competitors.\u00a0 Some, quickly or gradually, falter, and go out of business. Neither the manufacturer – Philco Radio – nor the merchant – Davega Stores – from this New York Times advertisement of December 21, 1941 (published two … Continue reading Trade in Your Old Radio!: Philco Radio – December 21, 1941<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,2],"tags":[258,346],"class_list":["post-2518","post","type-post","status-publish","format-standard","hentry","category-advertising","category-sociology","category-technology","tag-davega-department-stores","tag-philco-radio"],"_links":{"self":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/comments?post=2518"}],"version-history":[{"count":14,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2518\/revisions"}],"predecessor-version":[{"id":2868,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2518\/revisions\/2868"}],"wp:attachment":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/media?parent=2518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/categories?post=2518"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/tags?post=2518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}