That is, calculating machines.<\/span><\/p>\n The two advertisements below – for the Dalton Calculating and Adding Machine – appeared in the closing months of the First World War, and in terms of text and graphics are fitting examples of the way such devices were brought to the attention of the public.\u00a0 <\/span><\/p>\n Though known and marketed as “Adding” machines, the advertisements specifically emphasize the machine’s parallel capabilities in the performance of the subtraction, multiplication, and division.\u00a0 Given the (simplified) description of how these operations are actually performed, in terms of keystrokes and data entry, it’s evident that the copy-writer assumed that his audience would have a basic familiarity with calculating machines, probably from the use of earlier generations of such devices.<\/span><\/p>\n Given the timing of the advertisements, it’s notable that the “first” example, from September 17, 1918, specifically alludes to mobilization for America’s effort in “The Great War”, a central issue underlying this effort being speed.\u00a0 (A brief segue, as it were.)\u00a0 An analogy is drawn to the capabilities of the Dalton Calculating Machine.\u00a0 But, with appearance of the example from over a month later – in late October – the war, which would end thirteen days later, is neither mentioned nor alluded to.\u00a0 <\/span><\/p>\n Obviously, the future was at stake, not the present.\u00a0 <\/span><\/p>\n The full text of both advertisements is presented below.<\/span><\/p>\n ______________________________<\/span><\/p>\n September 17, 1918<\/span><\/em><\/span><\/p>\n \u201cSpeed up\u201d is our national \u201cmiddle name\u201d.\u00a0 We gather our men, materials, machinery together and then the wheels commence to turn with mighty force.\u00a0 The same is applicable to the new office girl who is given a DALTON Adding-Calculating Machine to figure with.<\/p>\n Here is her instrument for the production of figure facts.\u00a0 No machine equals it in simplicity of keyboard.\u00a0 Only 10 keys, one for each numeral.\u00a0 She writes 1276.91 and then 1.53, then .77.\u00a0 She notes each figure is put into its proper column automatically.\u00a0 Consider the ease of figuring, the accuracy, the relief afforded by this service.<\/p>\n Shortly she begins to operate the keys without looking at them at all.\u00a0 This is \u201ctouch operation\u201d.\u00a0 It is the fastest, moist accurate method of handling figures, and is practicable only on the DALTON.\u00a0 Multiplication \u2013 all figure work requiring multiplication is easily handled.\u00a0 The DALTON adds, subtracts, multiplies, divides<\/em>, makes out statements, tabulates.\u00a0 It is the \u201call-around\u201d adding, listing, calculating machine for figure work in any business.<\/p>\n Phone Barclay 9729 for Demonstration<\/p>\n Compare your present methods with the 10-KEY DALTON.\u00a0 It may mean a saving in labor or time you did not consider possible.\u00a0 Phone today or write for data descriptive of the DALTON.<\/p>\n GRUBBS & SHERIDAN Dalton<\/strong><\/em><\/span><\/p>\n Main Office and Factory, Cleveland, Ohio<\/p>\n ADDING AND CALCULATING MACHINE<\/strong><\/p>\n ____________________________________________<\/p>\n October 29, 1918<\/span><\/em><\/span><\/p>\n No other office figuring machine has the practical application of the DALTON.\u00a0 Aside from the simplicity of the keyboard arrangement which eliminates the necessity of experienced help \u2013 aside from its utility as the fastest adding and listing machine made \u2013 it is also a versatile all-around calculating machine.<\/em><\/p>\n Adding machines, as a rule, are designed for adding and listing only.\u00a0 The DALTON is far more than an adding machine.\u00a0 It is as easy to multiply<\/em> on the DALTON as it is to add.\u00a0 The cipher (0) key makes this possible.\u00a0 Multiplication of the most complicated problems is but a question of seconds.<\/p>\n See it yourself.\u00a0 Here is a machine for any arrangement in any business. Railroads, great mercantile houses, business firms everywhere, are standardizing on DALTONS.\u00a0 It adds, subtracts, multiplies, divides<\/em>, lists, every operations, adds two totals at once, makes statements, tabulates, etc.<\/p>\n Phone Barclay 5350 for Demonstration<\/strong><\/span><\/p>\n Is your office strictly efficient?\u00a0 Office costs, like plant or store costs, can only be cut by more efficient machinery.\u00a0 Let us bring a DALTON to your office for inspections.\u00a0 Or write for booklet descriptive of this new time and labor saver.<\/p>\n New York Sales Agents<\/em>:\u00a0 GRUBSS & SHERIDAN Dalton<\/em><\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Main Office and Factory, Cincinati [sic], Ohio<\/span><\/p>\n ADDING AND CALCULATING MACHINE<\/strong><\/span><\/p>\n ______________________________<\/p>\n Here are three views of a “Dalton Extra Special Adding Machine” of 1920 vintage, from, and as described in detail<\/a>, at the Smithsonian’s National Museum of American History.<\/span><\/p>\n References<\/span><\/em><\/span><\/p>\n Dalton Adding Machines<\/a> (at Branford Antiques)<\/span><\/p>\n Dalton Adding Machine<\/a> (at Smithsonian Museum of American History)<\/span><\/p>\n The History of James L. Dalton and The Dalton Adding Machine Company<\/a> (at Dalton Data Bank)<\/span><\/p>\n Mechanical Calculators<\/a> (at Wikipedia)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Akin to the frequent appearance of advertisements in The New York Times for devices and systems for faster and streamlined communication (such as the Private Automatic Exchange telephone system), so was the promotion of machines that would enable a firm or organization to rapidly manipulate numerical data. That is, calculating machines. The two advertisements below … Continue reading The Dalton Adding and Calculating Machine: September and October, 1918<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,7,2],"tags":[272,349,273,398],"class_list":["post-2527","post","type-post","status-publish","format-standard","hentry","category-advertising","category-art","category-sociology","category-technology","tag-calculating-machines","tag-dalton-adding-and-calculating-machine","tag-data-entry","tag-mechanical-calculators"],"_links":{"self":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/comments?post=2527"}],"version-history":[{"count":22,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2527\/revisions"}],"predecessor-version":[{"id":2888,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2527\/revisions\/2888"}],"wp:attachment":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/media?parent=2527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/categories?post=2527"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/tags?post=2527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/thepastpresented.com\/wp-content\/uploads\/2017\/07\/Dalton-New-York-Times-1918-09-17.jpg\")
<\/a>Put greater Speed into your<\/em><\/span>
\n Office Accounting<\/em><\/span><\/p>\n
\n642-646 Woolworth Bldg.<\/p>\n<\/a>The All-around Calculating Machine for Every Business<\/strong><\/span><\/p>\n
\n642-646 Woolworth Bldg.<\/p>\n<\/a><\/a> <\/a>______________________________<\/p>\n
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