It’s late 1945.\u00a0 The war has just ended.\u00a0 <\/span><\/p>\n

G.I.s are returning.\u00a0 Many have already returned.<\/span><\/p>\n

Consumer products are once again becoming available.\u00a0 In abundance.\u00a0 In quality.\u00a0 In variety.<\/span><\/p>\n

Time for a return to normalcy<\/em>.\u00a0 (Albeit, in the retrospect of 2017, a fortuitous, temporary, historically anomalous, overly romanticized normalcy.\u00a0 Hey, it was nice while it lasted.)
\n<\/span><\/p>\n

And so we encounter an optimistic, symbolic advertisement from Pilot Radio.\u00a0 The company was founded in 1919 in Brooklyn, New York by former test pilot Isidore Goldberg, as the Pilot Electronic Manufacturing Company, the name changing in 1932 to “Pilot Radio”.\u00a0 The company was acquired by Emerson Radio in 1965. \u00a0\u00a0 <\/span><\/p>\n

The advertisement is symbolic and optimistic, with the curious image of an hourglass – denoting the march of time – before a receding horizon.\u00a0 No actual products are promoted or described.\u00a0 Rather, the ad’s message is one of pride:\u00a0 “We’re back”…(note the “To Be Opened Soon” gift box) to manufacture radio and televisions for the consumer market.\u00a0<\/span><\/p>\n

<\/a>Tested by time in countless homes throughout the world, Pilot Radio has scored a triumph for dependability and unfaltering performance through the war years.\u00a0 Let the satisfaction of present and past Pilot Radio owners be your guide to greater listening pleasure in the future.<\/p>\n

Remember the Pilot Radio trademark.\u00a0 You\u2019ll be seeing it soon on radio sets that combine the experience of many years in the science of electronics with the artistry of quality production.\u00a0 It will pay you to wait for a Pilot Radio.<\/p>\n

Pilot Radio has also pioneered in television since 1928 and will soon bring you television in its most perfected form.\u00a0 If you would like to receive further information about Pilot Radio\u2019s activities in television, fill out and mail the coupon below.<\/p>\n

\u201cSymbol of Quality\u201d<\/em><\/span>
\nPILOT RADIO<\/strong><\/span><\/p>\n

Pioneers in Frequency Modulation and Television<\/em><\/p>\n

PILOT RADIO-PHONOGRAOH COMBINATIONS\u00a0\u00a0 PILOT AM-FM RADIOS\u00a0\u00a0 PILOT PORTABLE RADIOS\u00a0\u00a0 PILOT RADIO-TELEVISON RECEIVERS<\/p>\n

Reference<\/em><\/span><\/p>\n

Early Television Museum – Pilot Radio Corporation History<\/a> (at Early Television)<\/span><\/p>\n

Emerson Radio<\/a> (at Wikipedia) <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s late 1945.\u00a0 The war has just ended.\u00a0 G.I.s are returning.\u00a0 Many have already returned. Consumer products are once again becoming available.\u00a0 In abundance.\u00a0 In quality.\u00a0 In variety. Time for a return to normalcy.\u00a0 (Albeit, in the retrospect of 2017, a fortuitous, temporary, historically anomalous, overly romanticized normalcy.\u00a0 Hey, it was nice while it lasted.) … Continue reading Pilot Radio: October, 1945<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,2],"tags":[352],"class_list":["post-2553","post","type-post","status-publish","format-standard","hentry","category-advertising","category-sociology","category-technology","tag-pilot-radio"],"_links":{"self":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/comments?post=2553"}],"version-history":[{"count":8,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2553\/revisions"}],"predecessor-version":[{"id":2951,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/posts\/2553\/revisions\/2951"}],"wp:attachment":[{"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/media?parent=2553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/categories?post=2553"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thepastpresented.com\/index.php\/wp-json\/wp\/v2\/tags?post=2553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}