The Age of Advertising: General Electric and Plastic – July 10, 1945

From July 10, 1945, here’s an advertisement by General Electric promoting and introducing “PLASTICS”.  

The advertisement, divided into six sections – each with an emblematic illustration – describes the use of plastic in three contexts:  Military: The M-51 fuse; The home: kitchen utensils; Industry and machinery: gears; The military once again: the triple-cluster aerial bazooka as used by USAAF P-47s and P-51s, and, binoculars.  The ad then concludes with a section about the design and development of plastic. 

Though the first genuinely synthetic polymer had existed for some time (Bakelite, created by Leo Bakeland in 1907), only by the 40s and 50s did mass production of plastic actually commence.

The war was winding down, victory was obvious, and GE was thinking of the future.

The full text is presented below… 

26,000,000 fuses.  At the tip of this trench mortar is the M-51 fuse – most difficult mass production job ever done in plastics.  Sixty-seven different operations check its perfection.  Design was completed and mold started by G.E. the day before Pearl Harbor.  Why was General Electric picked for this job?

You’ll find the right answer in your own kitchen.  The handle on your coffee maker, the case on the kitchen clock, the light switch on the wall – chances are these are G-E plastics.  For General Electric has molded more plastic products than anybody else.  And some you’d never guess.  For example…

Cloth that wears like steel.  Steel against steel is noisy.  Wears fast.  Imagine, then, a gear made of cloth – packed in layers, impregnated with resin, pressed under heat.  Oddly enough, G-E engineers who discovered this found that for certain uses such gears were not only quieter, but actually outwore steel.

Would plastic bazookas blow up?  The first hundred plastics tried failed.  Then G.E. laminated a rare paper with a special resin.  The plastic tube stood the shock of repeated firings, was non-inflammable.  Now many planes carry these rocket launchers.  G.E.’s 1400 presses turn out everything from electronic equipment housings to submarine parts.

Salt-water-proof binoculars are new.  And won’t mildew in the tropics.  General Electric worked these out with the U.S. Naval Observatory and specialists in optics.  Plastics were combined with metal, and, to make shrinkage the same, a new metal alloy was developed.  The lenses are universal focus, specially treated for night vision.

How do plastics get born?  Designers say what shape, how heavy or light, soft or hard.  Engineers design special machinery.  Chemists then invent the plastic to fit the need.  Finally, a factory can go to work.  In war or peace, General Electric research and engineering count in plastics, too.  General Electric Company, Schenectady, New York.

Hear the G-E radio programs:  The G-E All-girl Orchestra, Sunday 10 p.m. EWT, NBC – The World News, Monday through Friday 6:45 p.m. EWT, CBS – the G-E House Party, Monday through Friday, 4 p.m. EWT, CBS.

Reference

Thompson, Richard C., Swan, Shanna H., Moore, Charles J., and vom Saal, Frederick S., Our Plastic Age, Philosophical Transactions of the Royal Society of London, B, V 364, July 27, 2009. 

The Age of Advertising / The Age of the Railroad: American Car and Foundry Company (January 18, 1945)

Here’s an advertisement from January 18, 1945 for a company that – refreshingly! – exists even today:  American Car and Foundry. 

Formed and incorporated in Jew Jersey in 1899, the firm is located today in Milton, Pennsylvania.  According to the Wikipedia entry, the manufacturing facility, “…is capable of manufacturing railcars and all related railcar components.  The plant is capable of producing pressure vessels in sizes 18,000–61,000 gwc, including propane tanks, compressed gas storage, LPG storage, and all related components, including heads.  The plant, covering 48 acres, provides 500,000 square feet of covered work area and seven miles of storage tracks.” 

(How nice to know that something physical is still manufactured in the United States!)

Regarding the advertisement itself, the illustration is a very nice example of graphic art.  Every major product manufactured by the company is presented, from (primarily) railroad cars, to naval vessels, to shells or bombs, and (it looks like…) tires, with every manufactured item “leading” back to a point on a simplified map showing the location of its relevant manufacturing facility.  Above all, the use of light and shadow is quite striking.  

The full text of the ad is presented below.

In the service of AMERICA … and its RAILROADS

AWARE of the magnificent job American Railroads are doing, and aware too that THE WAR IS NOT YET OVER – A.C.F. pauses for an instant in its immense task of producing materials for our armed forces –  Pauses to SALUTE THE RAILROADS, their men in maintenance, operations, and those who man the trains.  They are truly a potent factor in the successful waging of war.

A.C.F., with sleeves rolled up, has well-laid plans for the future, for the wonder trains of tomorrow, and the facilities and “know how” that will help American’s Railroads attract and hold traffic.

IN WAR A.C.F. produces Combat Tanks, Shells, Bombs, Tractors, Landing Mats, Minesweepers, Net Tenders and many implements of War for our Army and Navy.

IN PEACE A.C.F. will again lead in Production of – Railway Passenger Cars, Streamliners, Freight Cars, Subway Cars, Mine Cars and a variety of other Products.

Whatever A.C.F. Builds – It is Known to Build Well!

References

ACF Industries, LLC, at http://acfindustries.com/

American Car and Foundry, at https://en.wikipedia.org/wiki/American_Car_and_Foundry_Company

The Age of Advertising / The Age of the Railroad: Pennsylvania Railroad (January 15, 1945)

American Car and Foundry has survived; other corporations have not. 

Among them, Pennsylvania Railroad.

The advertisement below – from January 15, 1945 – has a title that proved to be as optimistic as it was ironic, for after merging with New York Central Railroad in 1968, the resulting firm, the Penn Central Transportation Company, filed for bankruptcy in 1970. 

The advertisement combines three elements to produce a striking image.  On the left, symbolizing the future, new designs for railroad cars are displayed on a unfurled blueprint, against which are placed a T-square and right triangle.  Translucent images of those “future” railroad cards are shown below.  On the right, a fleet of existing freight and railroad cars, en route from “a city” and “factory” pass by a suburban rail station.  In the background, stylized images of that city and factory are set against the horizon of a cloudless sky, surrounded by farmland.  Above all is the emblem of the Pennsylvania Railroad.

Though “this” example of the advertisement was published in The New York Times, certainly the original advertisement was in color, and probably intended for publication in magazines.  Here’s an example of the original ad, from Pinterest:

Here is the full text of the advertisement:

EYES ON TOMORROW

On drawing board and blueprint, in research laboratory and on testing machines you will find the shape of things-to-come in railroading.

We know the American public expects great things – new, modern trains; daring designs; exciting and novel innovations; new power; new speed; new riding qualities; new comforts and luxuries; new services and ideas in travel, in shipping … in a word, transportation values beyond anything known or experienced before.

In its planning, the Pennsylvania Railroad has these things in mind – for it is a tradition of this railroad to look ahead, and apply its research to finding new ways to serve the traveling and shipping public better!

★ 50,757 entered the Armed Forces ☆ 532 have given their lives for their Country
BUY UNITED STATES WAR BONDS AND STAMPS

That the advertisement was created during the Second World War is strikingly evident by one particular facet of the text:  The number of Pennsylvania Railroad Employees who died on WW II military service.  Though listed as 532, the actual number is more than twice as many: 1,307.  The discrepancy was likely attributable to the fact that the advertisement was created before the war actually ended, and thus, well before the status of all casualties (especially those missing in action) was verified.

The 1,307 men are memorialized at Philadelphia’s 30th Street Station, in the form of a bronze sculpture showing the Archangel Michael lifting a fallen soldier out of the “flames of war”.  The sculpture is set atop a four-sided black granite base, upon the sides of which are bronze plaques listing the soldiers’ names in alphabetical order, and, bearing symbols of the four branches of the armed forces.

Designed by Walter Hancock and unveiled in 1952, the sculpture is – even decades later – extraordinarily striking. 

References

Pennsylvania Railroad, at https://en.wikipedia.org/wiki/Pennsylvania_Railroad

Pennsylvania Railroad World War II Memorial, at https://en.wikipedia.org/wiki/Pennsylvania_Railroad_World_War_II_Memorial

The Age of Advertising: Robinson Airlines

Here’s an advertisement for Robinson Aviation / Robinson Airlines, from 1945, featuring a sketch of a Fairchild F24.

The airline was founded in 1945 by C.S. Robinson, and was based out of Ithaca Municipal Airport, at Ithaca, New York, servicing routes in the Mohawk Valley of New York State.  Renamed Mohawk Airlines in 1952, the company survived until the early 1970s, when it merged with Allegheny Airlines. 

Reference

Mohawk Airlines (Wikipedia), at https://en.wikipedia.org/wiki/Mohawk_Airlines

The Age of Advertising: Motorola Radio

An advertisement for Motorola Radio, from 1945. 

The Galvin Manufacturing Corporation (listed at the bottom of the advertisement) the actual progenitor of Motorola, was founded in 1928 in Chicago by brothers Paul V. and Joseph E. Galvin.  They originated the name “Motorola” in 1930 by “…linking “motor” (for motorcar) with “ola” (from Victrola)”, selling their first Motorola brand name radio that year.   

The text of the advertisement?…

“Funny-looking gadget, that old-time radio set.  Big, bulky born…dials and more dials…squeaky and noisy as all get out.  Not much like the radio now in your living-room or car.  And yet the radio you buy not too long after the war may make your present-day set look and sound as antiquated as that early Electronic instrument looks now.  Today Electronics is fighting for America and its Allies brilliantly and successfully.  In battle it warns of approaching danger so can can destroy the enemy; in the electric eye it searches for and exposes flaws in heavy castings; in resistance-welding it doubles and triples production.  These and countless others are Electronic achievements of vast importance now and for the future.  The first Electronic instrument to benefit will be radio.

Your First Post-War Electronic Purchase Should be a Motorola Radio

Motorola Engineers are making full use of the newest Electronic knowledge in the production and development of Radar and Communications Equipment now being used by American fighting men on every battle front.  Soon after Victory gives the green light to civilian production, the “know-how” of Motorola Engineers will be switched to the production of civilian radios for home and car with the same all-out efficiency and perfection.  Expect the finest in radio from Motorola.

Take good care of your radio.  It is a vital wartime necessity.  For service, consult your local classified telephone directory for a nearby Motorola Dealer.”

Reference

Motorola (wikipedia), at https://en.wikipedia.org/wiki/Motorola#cite_note-16

 

The Age of Advertising: Pfanstiehl Phonograph Needles / Davega Department Stores

Here are two advertisements in one:  Pfanstiehl phonograph needles, and, Davega Department Stores.

The Davega stores were a New York metropolitan area chain that sold consumer durables, appliances, sporting goods, and apparel.  The company was founded in 1879, expanded to 27 stores by 1954, and survived until April of 1963, when it declared bankruptcy. 

The advertisement lists nine stores at the following locations: New York: The Hotel Commodore (111 East 42nd Street); Times Square; the Empire State Building; “Downtown”; Brooklyn, and the Bronx.  New Jersey: Newark, Paterson, and Jersey City.  

The phrase “phonograph needles” conjures an era that may have little resonance today (ahem…unintended pun there….) given the advent and pervasiveness of digital technology, but which is an example of the rapidity of technological and cultural change. 

I don’t know if the company still exists as an independent entity, but its products are still available through retailers of specialized electronic and audio gear, such as Turntable Needles.com, and, Jackstuff.com, the latter having an especially detailed descriptive web page covering Pfanstiehl’s phonograph needles.

So, what comes next in the world of audio technology?

Reference

Davega Stores (wikipedia), at https://en.wikipedia.org/wiki/Davega_Stores.

 

Flying Your Fortress From Foggia: A 15th Air Force B-17 Pilot’s Information File (P.I.F.) from World War Two

Aviation – particularly military aviation – is fascinating for several reasons: The technologies that enable and support manned aerial flight; the myriad forms of insignia and markings (national, commercial, and personal) carried by aircraft; the effect of aircraft, aerial transportation, and aerial warfare upon economics, foreign policy, and ultimately the pace and nature of human thought.

Most books (and I suppose, most websites…) covering aviation focus upon these topics, emphasizing – particularly for military planes – camouflage, insignia, and nose art, or, the application of technology to warfare. 

Somewhat less attention is accorded to another aspect of military flying: Leadership.  The melding of men – individuals and groups – into an effective flying force, in a geographic setting that is very much a “new world” to most.

The document presented in this post – a Pilot’s Information File (a “P.I.F.”) issued to new members of the 96th Bomb Squadron (2nd Bomb Group, 15th Air Force) upon their arrival at the 2nd BG’s base at Amendola, Italy, in 1944 and 1945 – exemplifies this aspect of military flying.

Twenty-five pages long, the File includes the following sections:

Chaplain’s Welcoming Message

Introduction and Statement of Purpose by the Commanding Officer of the Squadron

Discussion of “S-2” (Military Intelligence)

Map showing layout of Amendola Airfield (shared between the 2nd  and 97th Bomb Groups) showing location of areas assigned to the 2nd’s component squadrons (20th BS, 49th BS, 96th BS, and 429th BS).

Radio Navigation Aids for the 15th Air Force, with listing of locations of radio beacons and their associated call sings, frequencies, and associated information.

Diagram of instrument letdown procedure using Amendola and Lesina radio beacons

Aeromedical information, covering basic human anatomy, pressure points in case of injuries or wounds, and medical effects of altitude changes

Basic description of the 2nd Bomb Group as a combat organization

Activity before, during, and after a typical combat mission

Flying Clothing

Advice from the Squadron Flight Surgeon

Radio

Rank and Crew Position in the 96th BS

~ and finally ~

Miscellaneous Information (Rest Camps, Passes, Mail, Quarters, Relations between flying and ground personnel, laundry, and (inevitably!) PX.)

____________________

Some images and graphics from the PIF are shown below.

If you’re interested, I’ve created a PDF version of the document (available here) which combines the graphics, diagrams, and cartoons in the original document, with digitized text.

____________________

But, what about the source of this book?…  Some years ago, I spent an afternoon with the late William Randall Bedgood, Jr.  Mr. Bedgood served as a B-17 pilot in the 2nd Bomb Group, where rising to the rank of Colonel, he flew 41 missions and earned – among other awards – the Silver Star.  Mr. Bedgood kindly loaned me his mimeographed copy (remember mimeographs?!) of the PIF, and as a result, I’m able to present you with a digital version of the document, 73 years after its creation. 

Here is an excellent photograph of (then) Colonel Bedgood, from the website of the 2nd Bombardment Association, the caption reading “WWII 2nd Bomb Group 300th Mission Lead Plane, Jerry Hofmann, Bombardier Col Randall Bedgood, Pilot Jim Merritt, Navigator Amendola Foggia Italy.”  (To be specific, Colonel Bedgood is second from left in the photo.)

____________________

Front page

____________________

A WELCOME FROM THE CHAPLAIN

As chaplain of the 2nd Bomb Group I extend to you a most hearty welcome to our organization.  And I urge upon you from the start a realization of the value of habitual church attendance.

Following is the schedule of services for the three faiths:

Protestant:     Sundays at 10:30 and 19:00  Weekdays as announced.

Catholic:         Sundays at 09:00 and at 18:30 (this PM service at the 97th Bomb Group.)  Thursdays at 18:30      (Our Chapel)

Jewish:           Friday evening at 19:00

Overseas offers many temptations to forsake the high standard which ruled our lives and gave us happiness at home.  Through the services and whatever personal service we can render, my Catholic colleague, Fr. Musch of the 97th., and I stand ready to aid you in keeping the faith.  Use us.

Donald E. Paije

____________________

Map of Amendola Airfield

____________________

I N T R O D U C T I O N

You are now in a Combat Organization.  You are in the oldest Squadron and Group still in existence, dating back to the First World War.  You have a fine tradition to live up to.

We realize the change from conditions existing in the United States to those in combat.  Rather than let you learn haphazardly, this booklet has been prepared to carry you over the, period of false first impressions.

Use this only as a sampler.  Important details are for you to read for yourself in the memorandums and other material placed at your disposal.  Learn the right way now.

We assume that at least your first night and day have passed, that you have been billeted, and that your papers have been processed by the Orderly Room.  Squadron Operations will now be the center of most of your activity.  Read the bulletin board carefully, and any orders posted there are to be treated as Battle Orders.  All training and flying schedules are posted there.

For the first week your time will be spent in Orientation lecture periods, scheduled both morning and afternoon . They will include the primary Orientation Lecture, and then Group History, Theatre Orientation, Security and Censorship, Engineering and Personnel Equipment, Evasion and Escape, Armament, Communications, Briefing and Interrogation, Prisoner of War Procedure, and a Medical Lecture.  This training will be centered about S-2, Squadron Intelligence and the Line.  Each lecture will be a vital contribution to the element of safety in YOUR missions.  Listen and Learn.

During this Orientation week you will have learned the location of the various Squadron Units, the ranking personnel, and the one very important fact: along with Combat missions, an intensified ground and air training program is in effect.  Thus may in time become a drudgery, but a man must constantly be learning and practicing to be efficient in combat.  An inefficient man is as dangerous to YOU as is the enemy.  This training will include each of you until the time you finish your coir of duty.

An orientation flight will be scheduled for a new crew in order to familiarize them with the general area and to give them confidence after not having flown for several weeks.

As soon as possible, the first pilot will be scheduled for a combat mission as Co-Pilot, and will fly as such for about five missions, or until he is deemed satisfactory for combat.  The rest of the crew will also be checked out with experienced crews before they will fly together again as a team.  You must realize the value of experience, and do not hesitate to learn when flying with men who have many missions.

You will soon learn the varied differences between combat flying, and flying in the United States.  There is less red tape, but the rules, though fewer, are more clearly defined and must be followed, as more than one life is at stake.  A Tight formation is the primary MUST, as there will be more planes in the air then you have ever seen, and each plane has been designated to be exactly a certain place at a certain time.  You will hear what happens to stragglers.

____________________

THE MISSION

You now have a rough idea of the set-up.  And now what happens on the first mission?  What will it be like?

It starts the day before, with the Squadron being notified through channels by Air Force of what, will be demanded.  The Battle Order is made out by the Operations Officer and his assistants, and posted early in the evening.  The lead bombardier and navigator go to a pre-briefing at Group that night to receive general information about the target.

The C.O. awakens the men approximately one hour before briefing time to allow for breakfast.  Briefing time varies, but is usually between 0500 and 0600.  It is imperative that you are there at the scheduled time, as latecomers are fined.  Only the Pilot, Navigator, and Bombardier go to the main briefing.  The Radio Operator goes to a special briefing at Group.  The rest of the crew _____ and get the shop ready for the mission.  The Co-Pilot is in charge of supervising chocking the ship prior to the mission and is responsible for briefing the gunners on “Search and Fire Control”.  The engineer will pick up rations for the entire crew at the moss hall before leaving the area.

All pertinent information is given at briefing.  Mimeographed sheets are given out containing items that you could not trust to your memory.  These sheets are classified Secret and must be returned at interrogation.  The Navigator will pick up the Escape Kits before briefing, and distribute them to the crow at the airplane.

Pilots leave after the general briefing, and bombardiers and navigators stay for special target information.

You will have had bins assigned in Personnel Equipment for your flying clothes.  Those you will draw along with electric suits and be taken; by truck to the ships.  The engineer will draw electric gloves for the entire crew.  Every man will be in position ten minutes before briefed taxi time, and each man should take it upon himself to see that his position has been checked and is dressed before that time.

When the bombardier and navigator arrive, the enlisted men will be briefed and given all pertinent information about the mission.  Do not neglect this.  Teamwork is essential and this can be accomplished only by having each member of the crew know what will happen during the flight.  Special emphasis should be placed on that days special escape procedure.  This crew briefing will be given out of hearing of anyone except your crew.  This is not a reflection on the integrity of the ground crews, but security must be maintained and ABSOLUTELY NO ONE WILL BE TOLD ABOUT THE MISSION UNTIL IT HAS BEEN COMPLETED.  In case of a scrubbed mission, nothing will be told about the briefed target.

Engines will be started before taxi time as seen as you see the lead ship starting up.  Starting at this point radio silence will be maintained unless in an emergency.  Listen closely to all radio calls, and follow instructions.

Your turn to taxi will come when you see the ship scheduled ahead of you taxi.  Do not waste time — follow him closely, but safely.  Prepare for take-off before you turn on the runway, and move up with the ships ahead to make room for the ships behind.  Take-Off will be at a MAXIMUM 30-second interval.  The longer the take-off interval, the longer it takes to join formation in the air.

After take-off the squadron lead ship will fly at 145 I.A.S., and will follow a specified pattern.  There is no need to build up on excessive airspeed, as cutting corners will bring you up much faster.  Attain safe altitude after take-off, and maintain it before joining.

After the Squadron has assembled, the Squadron lead will then be free to maneuver into position in Group Formation.  The Group Assembly will have a specified time and altitude over the field, and then altitude is gained for Wave rendezvous.  This will usually be near the Adriatic Coast, and the next and most important item to meet is Key Point.  Key Point is similar to a three-dimensional traffic crossing.  Wave traffic must be controlled here to give a clear route to the target.

From, rendezvous to Key Point the flight will be crossing into enemy territory, so all crew members will be at their position and on the alert.  Oxygen checks must be called regularly.  Guns will be test fired on orders from the Group Lead.

The route to the target is planned to avoid flak areas.  Mobile flak may be encountered with the changing war situation.  Enemy fighters may intercept at almost any point, so your tight position in formation should be gained at first and held constantly because of this threat.  A moment’s relaxation in the air may moan your life and others.

Bombing altitude will be reached before the Initial Point, and airspeed, altitude,, and course of the lead ship must be held constant on the bomb run regardless of the flak or fighters.  It is at this crucial period that a tight formation is of the utmost importance.  A good bombing pattern is the result.  A target that is knocked out brings you one step further towards home.

There will be a turn after bomb away to Rally Point, and a slow let-down will be started.  However, altitude may be maintained to take advantage of tail winds.

Before reaching the Italian Coast, the pilot will give the order to clear all guns.

A good pool-off and landing is essential, as there are many ships that must land in a short time.  Ships in trouble have the highest priority, and formations have priority over single ships.

Interrogation is the next step, at Group Briefing Room.  All crew members will be present, and any gun that has not been cleaned before leaving the line will be cleaned after interrogation.  The navigator is responsible to see that all escape kits have been turned in.  The pilot will be responsible for the mimeographed briefing forms.

An intelligence officer will be the interrogator, and accurate reports are necessary for safe and well informed future operations.  The navigator will give weather information, and all crew members will give their reports on bomb strikes if seen.  All observations in the air should have been given to the navigator and noted in his log.

Your mission has been completed, coffee and doughnuts are there for you, and two ounces of whiskey awaits you at the dispensary.

Thirty-five missions is the present number to be flown on a tour of duty.

Do what is required the way it is required; do not under-estimate the enemy-rand above all, fly good formation and you will finish all thirty-five.

Not all your flying time will be obtained on combat missions.  An intensified air training program makes it necessary that every crow member knows the area for all training flights, and that al pilots know the facilities at hand for weather flying.

An orientation flight will be given for all new crews, giving them a picture of the area, and an idea of the radio facilities available.  On Combat missions, learn all good chock points in the Adriatic Area.

On practice flights, such as air-to-ground gunnery, or bombing, study your route beforehand, and ask questions until you KNOW what will take place, when-where-and how.

Study the following maps, which are also posted in Operations.  Carry a copy of the instrument let-down procedure on all local flights.

Practice flights include the following:

1.    Formation – Squadron and Group.
2.    Instruments and Instrument Calibration.
3.    Navigation.
4.    Practice Bombing and Camera Bombing.
5.    Slow Time on Engines.
6.    Ferry hops.
7.    Acceptance checks and test flights.
8.    Night Flying.

Make use of the time available to you, as it will improve your combat flying.

____________________

References

2nd Bombardment Association, at http://www.2ndbombgroup.org/

Rust, Kenn C., Fifteenth Air Force Story, Historical Aviation Album, Temple City, Ca., 1976

The Age of Advertising: Dumont Precision Electronics and Television (1946)

Here is another sign of – well, actually from, “The Times”.  (The New York Times, that is, from 1946.)  An advertisement for DuMont Televisions.

Now, this was new.  I’d heard of, seen, and viewed programs on, sets by RCA, Zenith, and Motorola.  But, DuMont?  What was DuMont?  Who was Hildegarde?  A little searching (see the excerpts below, from Wikipedia) reveals the answers….

From Wikipedia: “The DuMont Television Network … was one of the world’s pioneer commercial television networks, rivalling NBC and CBS for the distinction of being first overall in the United States. It began operation in 1946.  It was owned by DuMont Laboratories, a television equipment and set manufacturer.  The network was hindered by the prohibitive cost of broadcasting, by regulations imposed by the Federal Communications Commission (FCC) which restricted the company’s growth, and even by the company’s partner, Paramount Pictures.  Despite several innovations in broadcasting and the creation of one of television’s biggest stars of the 1950s (Jackie Gleason), the network never found itself on solid financial ground.  Forced to expand on UHF channels during an era when UHF tuning was not yet a standard feature on television sets, DuMont fought an uphill battle for program clearances outside of their three owned-and-operated stations in New York, Washington, D.C., and Pittsburgh, finally ending network operations in 1956.”

“DuMont Laboratories was an American television equipment manufacturer.  The company was founded in 1931, in Upper Montclair, New Jersey, by inventor Allen B. DuMont.  Among the company’s developments were durable cathode ray tubes that would be used for TV. Another product was a DuMont invention, the magic eye tube.”

Hildegarde?:  “Hildegard Frieda Albertine Knef (28 December 1925 – 1 February 2002) was a German actress, singer, and writer.  She was billed in some English language films as Hildegard Neff or Hildegarde Neff.”


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